_______ is the application of disciplined tactics that predict customer behavior at the micromarket level and that optimize product availability and price to maximize revenue growth
It is applicable to market offerings that include perishable products and opportunities, and markets featuring seasonal or periodic demand.
a. Revenue management
b. IMC planning
c. Situation analysis
d. Value cycle
a
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The marketing intelligence system gathers information generated by internal reports, which includes order billing, receivables, inventory levels, stockouts, and so on
Indicate whether the statement is true or false
Which of the following is not a characteristic of accrual basis of accounting?
A) Revenues and expenses are reported in the period in which cash is received or paid B) Revenues are reported in the income statement in the period in which they are earned C) Supports the matching concept D) All are correct.
Many successful entrepreneurial firms do not develop their own technology; rather, they combine and distribute inventions and innovations generated by others upstream. This is known as:
a. turnkey innovation b. technology indigenization c. benchmarking d. reengineering
Communicators in low-context cultures
A) often imply conclusions rather than directly stating them. B) tend to be logical, analytical, and action oriented. C) tend to be intuitive and contemplative. D) emphasize interpersonal relationships, nonverbal expression, physical setting, and social setting.