If you select your visual aids after considering what will affect the way your listeners think or feel, which consideration for selecting and using visual aids are you addressing?

a. the characteristics of the audience and occasion
b. the communicative potential of various visual materials
c. your ability to integrate verbal and visual materials
d. the potential of computer-generated visual materials


a. the characteristics of the audience and occasion

Communication & Mass Media

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Which of the following is the last step of the four-step process developed by cultivation researchers to empirically demonstrate that television has an important causal effect on culture?

A. formulation of questions about viewers' social realities B. message system analysis C. comparing the social realities of light and heavy viewers D. surveying the audience

Communication & Mass Media

If you have responded to surveys or perhaps responded to a doctor asking you about your symptoms during an office visit, you have experienced what type of interview?

What will be an ideal response?

Communication & Mass Media

A child asking his mother to buy some candy and ice cream at the grocery store

is giving a speech to actuate. Indicate whether the statement is true or false.

Communication & Mass Media

What term describes partners’ shared understanding, roles, and rituals that are unique to their relationship?

a. cultural practices b. relational culture c. matching hypothesis d. familism

Communication & Mass Media