Reference groups may be defined as
A) public opinion research firms employed by large public relations agencies.
B) media outlets whose presence consumers can find both online and off-line.
C) advertising sales organizations that recommend certain media vehicles to clients.
D) external sources people look to for purchase decision-making cues.
E) news aggregation sites with high click-through rates.
D
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Individualist cultures promote which of the following while collectivist ones stress the other?
A. cooperation, competition B. solidarity, uniformity C. loners, group membership D. competition, cooperation E. individuality, collectivism
It is wise for a retailer to maintain the highest possible financial leverage as a means of maximizing return on net worth
Indicate whether the statement is true or false
"I have received and read your letter of April 12" is an effective neutral way to begin the first paragraph of a bad-news message
Indicate whether the statement is true or false
A company purchased inventory for $3,000 from a vendor on account, FOB shipping point, with terms of 3/10, n/30. The company paid the shipper $300 cash for freight in. The company then returned damaged goods worth $300
The invoice was then paid eight days after the purchase. Assuming that there was no beginning inventory balance, the cost of inventory would be ________. (Assume a perpetual inventory system.) A) $2,619 B) $2,919 C) $2,700 D) $2,910