In what ways can promotion be used to reduce sales fluctuations?
What will be an ideal response?
Demand for many products varies from one month to another because of such factors as climate, holidays, and seasons. A business, however, cannot operate at peak efficiency when sales fluctuate rapidly. Changes in sales volume translate into changes in production, inventory levels, personnel needs, and financial resources. When promotional techniques reduce fluctuations by generating sales during slow periods, a firm can use its resources more efficiently. Promotional techniques are often designed to stimulate sales during sales slumps. During peak periods, a marketer may refrain from advertising to prevent stimulating sales to the point at which the firm cannot handle all of the demand. On occasion, a company advertises that customers can be better served by coming in on certain days.
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Select the statement that represents an erosion of employment at will as a legal doctrine.
A. Federal and state constitutions grant employees rights against the government as their employer. B. Federal and state laws protect employees who blow the whistle on certain illegal or unethical acts committed by their employers. C. Union employees are protected from arbitrary dismissal by their union contracts. D. Civil rights laws protect employees from being fired because of race or sex, for example. E. All of the answers are correct. F. None of the answers are correct.
Your list of references should include both professional and personal references
Indicate whether the statement is true or false
Tracy works for On A Roll Paper Company. The company purchases paper and paper products in bulk and sells them to businesses, schools, hospitals, farms, government entities, professionals, and industries for use in the buyers' business. On A Roll also sells to wholesalers, which sell them to businesses. In order to maintain its client base, On A Roll delivers the goods to the buyers, supplies warehousing for companies that lack storage space on their premises, arranges for credit, supports promotional activities, and helps customers with any needs they may have. It will even order special runs of paper from the manufacturers, if necessary, or order color and design coordinated materials for clients' promotions. On A Roll has found its approach to servicing clients has worked well-it has
maintained a solid client base and expanded its business. What type of company is this business? A. Limited-line wholesaler B. Full-service wholesaler C. Specialty-line wholesaler D. Broker
The largest organizational unit within the union movement emerged with the merger between the:
A. American Federation of Labor and the Congress of Industrial Organizations. B. Knights of Labor and the Congress of Industrial Organizations. C. Knights of Labor and the United Mine Workers. D. United Mine Workers and the American Federation of Labor.