Caesar salad dressing contains raw eggs, but fear of salmonella poisoning has forced many restaurants to use an inferior tasting bottled dressing in their Caesar salads. Davidson from Food Tech, a company that develops preservatives and food additives, has developed a process for pasteurizing eggs on a large-scale basis. The pasteurization of eggs is a complicated process that took years to perfect. Food Tech will be called a(n) ________ as it resolved this issue ahead of the rest of the marketplace.
A. champion
B. driver
C. lead user
D. end user
E. gatekeeper
Answer: C
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In process costing, direct labor includes only the labor that is applied directly to individual units of product.
Answer the following statement true (T) or false (F)
The parties who select arbitration as a way to settle their dispute agree to
a. be bound by the decision of the arbitrator and not to challenge the award in court. b. mediation if either one of the parties is not successful at arbitration. c. challenge the arbitrator's award. d. discovery procedures if the arbitrator cannot reach a decision.
The determination of lifestyles is usually based on an analysis of the activities, interests, and opinions (AIOs) of consumers.
Answer the following statement true (T) or false (F)
According to Professor Don Schultz, outside-in planning
A. focuses on what the marketer wants to say, when the marketer wants to say it, and the media the marketer wants to use. B. is another term for zero-based communications planning. C. starts with the customer and builds backward to the brand when developing an IMC program. D. is used to forecast the validity of DAGMAR objectives. E. is a method of implementing DAGMAR objectives.