La Rouge, a fabric store, is one of the most famous in the country. Customers flock to the store from all across the nation for its exclusive collection of store brands. Which of the following is most likely to be the sustainable competitive advantage of La Rouge?
A. Customer service
B. Price
C. Ethical business practices
D. Location
E. Unique merchandise
Answer: E
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A. product line. B. product category. C. marketing line. D. product mix. E. marketing mix.
The purpose of pilot-testing your questionnaire on a small sample is to
A) verify that response choices are homogeneous. B) include sensitive questions where needed. C) indicate the reason for asking each question. D) be sure that all questions function as intended. E) learn what motivates respondents to participate.
Low assertiveness and high cooperation represent the style of conflict resolution known as
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If a homeowner is plagued with smells and dirt from a nearby factory, suggest appropriate remedies