Customers that have no relevant prior experience with a firm may base pre-purchase expectations on word-of-mouth comments, news stories, or the firm's own marketing efforts
Indicate whether the statement is true or false
True
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The difference between the cost leadership and differentiation business-level strategies on the one hand, and the focused cost leadership and focused differentiation strategies on the other, are their basis for customer value.
Answer the following statement true (T) or false (F)
Harkin Company purchased a building on a tract of land and allocated the entire cost of the purchase to building. Normally it depreciates buildings over 20 years using the straight-line method with zero residual value and does not depreciate land. Because of its accounting treatment of the purchase, Harkin's income before taxes for the next 20 years will be
a. overstated. b. understated. c. unaffected. d. in conformance with GAAP.
The null hypothesis in discriminant analysis, that in the population, the means of all discriminant functions in all groups are not equal, can be statistically tested
Indicate whether the statement is true or false
The authorized stock of a corporation
A) must be recorded in a formal accounting entry. B) only reflects the initial capital needs of the company. C) is indicated in its by-laws. D) is indicated in its charter.