One key difference between underwriting and advertising is
a. underwriting cannot include a "call to action" on behalf of the sponsor.
b. underwriting cannot mention the name of the company that is paying for theprogram
c. underwriting must be limited to 15 seconds.
d. underwriting goes to the government instead of the station.
a
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An audience member’s skills at decoding the meaning of the menacing music in a horror movie involve the ______ dimension of media literacy.
A. cognitive B. emotional C. aesthetic D. moral
A researcher decides that she wants to examine the influence of a child's birth order in the family on the subsequent development of his/her personality. Which perspective to family life is she applying in her research?
A. sociological B. psychological C. communication D. interactionist
Your conclusion can serve all of the following functions EXCEPT
A) to orient the audience. B) to summarize. C) to motivate. D) to provide closure.
Which of the following questions is not a part of identifying and analyzing your audience? a. Who is my audience?
b. What are their interests, views, and experiences? c. How can I convince them to like me? d. What is the size of my audience?