What is the difference between self-concept and self-esteem?
What will be an ideal response?
Through self-concept you describe who you are. Through self-esteem you evaluate
who you are.
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What does the textbook suggest about building in redundancy in presentations?
A) It could potentially bore your audience because they?ve heard it before. B) I really isn?t necessary for speakers to repeat themselves. C) It gives the audience a chance to catch a point again if they happen to miss it. D) It should only include previews.
American history is a history of people who made a difference by
What will be an ideal response?
Describe one way in which a speaker can use similarity to increase his or her effectiveness.
What will be an ideal response?
The ________ model assumes that potential customers must pass through a series of stages beginning with initial lack of brand awareness and ending with ultimate purchase
a. communicative functions b. positioning c. five-stage developmental d. hierarchy of effects