Explain what it means when the textbook instructs us to think of ethos "as a kind of filter." Then, give an example (from your own knowledge, a hypothetical, or an example from the book or from history) to illustrate this point

What will be an ideal response?


The best answers will:
1. explain that the "filter" metaphor helps us understand that ethos is how audiences perceive a speaker's trustworthiness, competence, open-mindedness, and dynamism, rather than ethos measuring those qualities as actually possessed by the speaker.
2. provide an example. Some examples might include the book's examples of Mitt Romney, Ronald Reagan, and Barbara Jordan, among various other historical, hypothetical, and personal anecdotes.

Communication & Mass Media

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Communication & Mass Media

Discuss the traits of entrepreneurship and why they are crucial for electronic and digital media managers

What will be an ideal response?

Communication & Mass Media