Gateway Corporation developed a new form of technology for which they hold a patent. This technology allowed them to significantly reduce the cost of production on their major product line. This resource is
A. complex.
B. simple.
C. hypothetical.
D. inimitable.
E. substitutable.
Answer: D
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_____ are plans developed for activities that are not likely to be repeated in the future, such as plans for programs or projects.
A. solo plans B. lone-use proposals C. individual arrangements D. single-use plans E. standing plans
What makes market data available from industry associations attractive?
A) The data obtained is freely available and is inexpensive. B) The data is collected by a specialty market research company. C) The data obtained is of greater quality. D) The data is several years old.
Marco wants to buy a new car that is of good quality and available at an affordable price. After exploring the available options, Marco decides to purchase a car made by a popular car manufacturer, which has a high retail price but offers very low operating and maintenance costs. In this scenario, the pricing strategy employed by the car manufacturer is ________.
A. target ROI B. value pricing C. price skimming D. competitor-based pricing E. penetration pricing
Proposal preparation is completed by
a. a single person when proposing a multimillion-dollar project. b. a large team for a simple project. c. a proposal manager regardless of the project size. d. one or more people depending upon the requirements of the proposal.