As an American small business owner, why would you want to think global in developing your marketing plan?
What will be an ideal response?
Over 95 percent of consumers are located outside of the United States. You can develop marketing strategies to meet the needs and wants of consumers outside the United States and many non-U.S. consumers desire American products and services. To operate globally, U.S. firms must do many of the same things-such as study the markets, produce a product or service that meets a need or want, and market the product or service-that they would have to do domestically to be successful.
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Lucille and Michael work together. Lucille goes into work earlier and sometimes works through lunch. She does not notice that Michael stays late many evenings producing about the same completed projects. If Lucille feels that Michael’s outcomes and inputs ratio is greater than her own ratio, Lucille will feel a
a. Perceived equity b. Perceived inequality c. Uncontrolled inequality d. Perceived inequity
The most effective organization theories for understanding organization change are based on ______.
A. stability B. political science C. economics and engineering D. life sciences
Which of the following are directors in publicly held corporations?
A) Inside directors B) Outside directors C) Affiliated directors D) Any of these.
If Ben is tense, nervous, depressed, and insecure, he would tend to be rated as low on which of the Big Five personality factors?
A. Agreeableness B. Conscientiousness C. Emotional stability D. Openness to experience E. Extroversion