The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action

A) sales promotions
B) personal selling
C) advertising
D) direct and interactive marketing
E) events


B

Business

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Under the periodic inventory method, both the beginning and the ending merchandise inventory amounts are posted to the income summary account

Indicate whether the statement is true or false

Business

A corporation has

a. government regulations. b. a limited existence. c. unlimited liability. d. no tax liability.

Business

Setting a good example is the ______ dimension of ethical leadership.

Fill in the blank(s) with the appropriate word(s).

Business

Every fraud has three elements including all of the following, except:

a. the theft act. b. the authorization. c. the concealment. d. the conversion.

Business