The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action
A) sales promotions
B) personal selling
C) advertising
D) direct and interactive marketing
E) events
B
Business
You might also like to view...
Under the periodic inventory method, both the beginning and the ending merchandise inventory amounts are posted to the income summary account
Indicate whether the statement is true or false
Business
A corporation has
a. government regulations. b. a limited existence. c. unlimited liability. d. no tax liability.
Business
Setting a good example is the ______ dimension of ethical leadership.
Fill in the blank(s) with the appropriate word(s).
Business
Every fraud has three elements including all of the following, except:
a. the theft act. b. the authorization. c. the concealment. d. the conversion.
Business