Briefly describe the role of television as an advertising medium
What will be an ideal response?
Television is generally acknowledged as the most powerful advertising medium and reaches a broad spectrum of consumers at low cost per exposure. TV advertising has two particularly important strengths. First, it can vividly demonstrate product attributes and persuasively explain their corresponding consumer benefits. Second, it can dramatically portray user and usage imagery, brand personality, and other intangibles. Because of the fleeting nature of the ad, however, and the distracting creative elements often found in it, product-related messages and the brand itself can be overlooked. Moreover, the high volume of nonprogramming material on television creates clutter that makes it easy for consumers to ignore or forget ads.
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In the rapidly changing market of today's world, product lines must be continuously updated or modernized
Indicate whether the statement is true or false
For metric conjoint analysis input data, the respondents provide ratings
Indicate whether the statement is true or false
Which of the following is NOT a way of overcoming change?
a. Create a win-win situation. b. Create urgency. c. Develop a united goal. d. Develop a positive trust climate for change.
The statement of cash flows helps analysts evaluate all but which of the following?
A. Differences between net income and net operating cash flow. B. Source of cash used to finance investing activities. C. Source of cash used for plant expansion. D. Source of cash used for debt repayments. E. Ability of the company to generate profit.