A marketing manager may ethically and actively seek information about current or potential competitors by

A. searching a firm's public website.
B. hiring people from competing firms and then asking them confidential information about the competitor.
C. spying on competitors to obtain trade secrets.
D. using computer "hackers" to break into a competitor's computer network.
E. waiting at a landfill for competitors' trash to find copies of confidential company reports.


Answer: A

Business

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