We know that the people most likely to be convinced by media messages are also the least likely to be exposed to them. In your opinion, what are two other sources of influence for these individuals?
What will be an ideal response?
An ideal response will:
1, Discuss the findings in general from Figure 10.2 regarding how the factors that are most likely to matter in whether people are influenced by the media are their exposure to media messages, their receptivity to media messages, and their comprehension of media messages.
2, Explain how other factors such as levels of partisanship, for example in a primary election, or a relative pro/con balance on an issue might also influence a person's receptivity to media messages.
You might also like to view...
Which of the following is a characteristic of astroturf lobbying?
A. intense transparency B. lobbying exclusively for corporate interests C. lobbying for a set of unidentified interests D. wide grassroots cultivation E. lobbying to executive officials instead of members of Congress
List three important roles TANs play in international politics.
What will be an ideal response?
In the conflict between Taiwan and China, the "One China" principle has been regularly rejected by China and endorsed by Taiwan
Indicate whether this statement is true or false
Which form of government could be democratic?
a) Communism b) Fascism c) Monarchism d) Socialism