Which of the following encourages potential buyers to make a purchase decision immediately?
A) Persuasive messages
B) Direct messages
C) Indirect messages
D) Marketing messages
E) Sales messages
Answer: E
Explanation: E) Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision. Sales messages take over at that point, encouraging potential buyers to make a purchase decision then and there.
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a. True b. False Indicate whether the statement is true or false