What makes the central route to persuasion distinct from the peripheral route?
a. The central route relies on information and evaluation of options, whereas the peripheral route is based on intuition and quick decisions.
b. The central route is based on reinforcement, whereas the peripheral route is based on punishment.
c. The peripheral route takes longer than the peripheral route.
d. The central route is based on intuition and quick decisions, whereas the peripheral route relies on information and evaluation of options.
Answer: A
Rationale: Generally, when people believe a topic is very important and when they have time to make decisions, the central route is more persuasive.
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