Marketers at Libra Electronics are developing strategies to increase product sales. The marketers want to use a good blend of digital advertising and print advertising. This implies that the marketers at Libra Electronics are working on _____ strategies
a. divesting
b. product
c. place
d. promotion
ANSWER: d
The marketers at Libra Electronics are working on promotion strategies. Promotion includes advertising, public relations, sales promotion, and personal selling.
You might also like to view...
A large manufacturer of farm equipment has recently switched to a product design approach in which representatives from a variety of the firm’s functional areas are involved in the product design process. This type of approach is likely be referred to as?
a. Concurrent engineering b. Functional siloing c. Cooperative dynamics d. Decision theory
The inclusive workplace sees value in identifying global _______________
a. Partnerships b. Legislation c. Mutual interests d. Marketing ventures
A government survey description requires a reference to a guide meridian
Indicate whether the statement is true or false
Which of the following poses a hindrance to the adoption of information systems in nonprofit organizations and government?
A) the complexity of information systems B) the absence of tech-savvy employees in the market C) the lack of dedicated funding D) the weak security of information systems