When consumers have difficulty in verbalizing their perceptions, and there are different alternative brands of toothpaste, what is the best method of judging them in terms of similarity?
A) cluster analysis
B) MDS
C) dependence techniques
D) factor loading
E) focus group
B
You might also like to view...
Hearsay evidence is excluded because
A) It is wrong. B) The form is unreliable. C) It is verbal. D) Both A) and C)
Seyall Industries uses a progressive discipline program when disciplinary action is required. Terri is going through this process and has received counseling. If improvement is not made, what is the expected next step in a typical procedure?
A. Decision-making leave B. Suspension without pay C. A written warning D. Discharge
Which of the following is NOT a common limitation of 360-degree feedback?
A. Failing to provide opportunities for employees to act on the feedback B. Time demands placed on raters C. Potential retaliation against raters D. The process is often too informal
NASDAQ is
A) an electronic trading system in the over-the-counter market. B) a post on the NYSE where certain stocks trade. C) the trading symbol for a certain stock. D) a regulatory branch of the SEC.