Sony offers a five-year warranty and a free customer hot line. Based on this action, consumers will most likely infer the brand personality traits of familiarity and sophistication
Indicate whether the statement is true or false
FALSE
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Which is the best definition of scienter?
a. Fraudulent conduct in the purchase of a security. b. A causal connection between a misstatement and a material loss. c. A material omission of facts. d. A wrongful state of mind when making a misrepresentation.
Speakers use descriptions for all of the following EXCEPT
a. to produce fresh and striking word pictures. b. to provoke sensory reactions. c. to clarify the unfamiliar for their receivers. d. to create greater message vividness.
Investments in long-lived assets, with useful lives (or service lives) that can extend for several or many years such as land, buildings, and equipment represent _____ capital
a. sunk b. hard c. physical d. intangible e. soft
Huawei has hired you to calculate its relative share of the global mobile phone market. How would you conduct this analysis?
A. by adjusting Huawei's revenue share up or down by a factor proportional to whether their quality/customer service factors are above/below industry averages. B. by dividing Huawei's percentage share of total industry sales volume by the percentage share held by its largest rival. C. by subtracting the industry-average market share (based on revenue) from Huawei's market share to highlight relative share above/below the industry average. This amount is a better indicator of a business's competitive strength than is just looking at the firm's market share percentage. D. by identifying Huawei's cash cows, which have big relative market shares (above 1.0), and cash hogs, which have low relative market shares (below 0.5). E. by dividing Huawei's market share (based on dollar volume) by the industry-average market share.