________ is direct communication to a customer that is conducted over the telephone
A) Direct order
B) Telemarketing
C) Direct-response advertising
D) Direct selling
E) Promotional selling
B
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Which factor contributed to the bankruptcy of the Schwinn bicycle company?
a. Schwinn was unable to successfully promote their brand or appeal to consumers in the United States. b. Schwinn was not innovative and did not add new features to their bicycles over time. c. Tariffs were rising on imported bicycles. d. Foreign competitors were able to manufacture competitive bicycles at a lower cost.
Which of the following statements is true for unsecured credit?
A. When goods are delivered on unsecured credit, the creditor retains all rights in the goods. B. Only consumers use unsecured credit for their personal transactions. C. The unsecured credit transaction involves maximum risk to the creditor. D. The creditor may require the debtor to convey to the creditor a lien on the debtor's property.
Rex Steelworks makes steel sheets which the firm markets and sells to companies all over the world. Which of the following marketing strategies is most suitable for Rex Steelworks?
A) one-to-one marketing B) undifferentiated marketing C) individual marketing D) local marketing E) trigger-based marketing
All of the following suggestions can help motivate your employees EXCEPT:
A) recognize individual differences. B) set challenging goals. C) encourage participation. D) match people to jobs. E) match jobs to people