Packard refers to feelings of self-importance and having one's ego stroked as
a. reassurance
b. self esteem.
c. the need for love.
d. ego gratification.
d
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The Voice of America is another agency begun during World War II for what purpose?
a. To sell war bonds b. To train new PR practitioners c. To spread war propaganda via radio d. To devise catchy campaigns
The United States absorbs how much of the world’s advertising expenditures?
a. 10% b. 20% c. 40% d. 50%
A company is experiencing high absenteeism among key personnel. This would be which component of a problem?
A. a criterion for judging solutions B. an obstacle to be overcome C. the root of a solution D. an undesirable situation E. factual information
Research suggests that the self-disclosures of one member of a pair will ______ self-disclosures by the other.
a. be competitive with b. be more risky than c. be reciprocated with d. be consciously compared to