Based on your analysis, what do you recommend Booker Publishing focus on in terms of their competitive strategy?
What will be an ideal response?
Booker Publishing should refocus their efforts on differentiation by creating a better quality product in the industry segment of adult, non-fiction hardcover and paperback books. They should work to acquire quality authors in order to publish high quality books that will appeal to their target audience. They should consider including additional promotional items with each book purchase to increase the incentive to purchase one of their books.
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