According to the text, management contracts usually stipulate that
A. the contract be annual with renewal options.
B. 30 to 50 percent of sales belong to the licensee.
C. 30 to 50 percent of revenues belong to the licensor.
D. a fee be paid to the firm providing the management expertise.
Answer: D
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Which of the following is true about the technology trends that marketers should monitor?
A) A growing portion of US R&D expenditures are going toward the research side as opposed to the development side. B) Today, the time between idea and implementation is expanding. C) More single companies rather than consortiums are directing research efforts toward major breakthroughs. D) The pace of change is accelerating today. E) The government has decreased regulation of technological change.
When formatting for mobile devices, which of the following should be included?
A) Complex graphics B) A variety of typefaces C) Multiple screens D) Minimal white space E) Simple formats
Treasury stock is? ________
A) decreases the number of shares issued
B) increases the number of shares issued
C) increases the number of shares outstanding
D) decreases the number of shares outstanding
Because consumers buy products that are extensions of their personalities, marketers try to create ________ that will appeal to different types of people
A) brand personalities B) psychographics C) cognitive dissonance D) opinion leaders E) self-concepts