Your organization is considering selling its products to the institutional market. What type of customers will you be making your appeals to?

What will be an ideal response?


The institutional market consists of schools, hospitals, nursing homes, prisons, and other institutions that must provide goods and services to people in their care.

Business

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The rate of return on common shareholders' equity

a. will exceed the rate of return on assets whenever the rate of return on assets exceeds the after-tax cost of borrowing and any dividends required for preferred shareholders. b. will not exceed the rate of return on assets whenever the rate of return on assets exceeds the after-tax cost of borrowing and any dividends required for preferred shareholders. c. will always exceed the rate of return on assets. d. will never exceed the rate of return on assets. e. none of the above

Business

A bailment is different from a gift because

a. a gift requires consideration, but a bailment does not. b. a gift requires delivery, but a bailment does not. c. in a bailment, only possession of the property is transferred to the bailee, whereas with a gift, both possession and ownership must pass to the donee. d. a gift is always a contract, but a bailment is generally not a contract.

Business

Smell-O-Vision designed an invention to pump odors into movie theatres. It flopped, in spite of its innovativeness. What kind of new entry strategy was the company using to penetrate the market?

A. imitative B. adaptive C. differentiated D. pioneering

Business

Which of the following will result from a stock repurchase?

A) Corporate cash is conserved. B) Ownership is diluted. C) Number of shares will increase. D) Earnings per share will rise.

Business