Although there is still much to be learned about how mobile advertising differs from other formats, initial findings indicate that advertising on mobile devices should
A. remain the same as a firm's advertising on any other format.
B. focus on creativity.
C. include a definitive story arc.
D. maintain the look of traditional ads.
E. avoid using video.
Answer: B
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The current ratio, also called the working capital ratio, is current assets divided by current liabilities
Indicate whether the statement is true or false
Even when large discount retailers enter a market, a few small, local retailers survive and prosper. These small retailers have probably developed a(n) ________ that allows them to survive.
A. set of performance metrics B. advertising campaign C. SWOT analysis D. sustainable competitive advantage E. pricing structure
As Ross has a keen sense of smell and an extraordinary sense of taste, it can be said that his physiological screens are superior to what most people have.
Answer the following statement true (T) or false (F)
The U.S. NavyThe U.S. Navy and the U.S. Naval Academy, the prestigious undergraduate college of the Navy service in Annapolis, Maryland, might not be places that come to mind when you think of organizations that are superior diversity champions. Yet the Navy is just that. In fact, the enlisted force of the Navy is more than 40 percent diverse, with women and other historically under-represented minorities contributing to the diversity. The Navy has recruited women to fill primarily non-combat roles such as nurses and doctors in Navy hospitals that are actively engaged during natural disasters.Which of the following statements, if true, justifies the Navy's view of diversity as a strategic issue?
A. The stringent visa procedures introduced by the U.S. government over the past decade have placed a cap on the influx of immigrants into the U.S. population. B. The Navy's strategic imperative has evolved over time to include preventing wars, not just winning them. C. The government has drastically cut down on military spending following widespread public outcry against its wars in Iraq and Afghanistan. D. Only about 20 percent of new workers in the recruitable demographic for the Navy include women and minorities.