What are geosocial services and how are they being used?
What will be an ideal response?
Geosocial services help you find friends, or your friends to find you, by checking in to the service and announcing your presence in a restaurant or other place. Your friends are instantly notified. About 20 percent of smartphone owners use geosocial services. One example of a firm using geosocial services is Foursquare. Foursquare provides a location-based social networking service to 55 million registered individual users who may connect with friends, update their location, and provide reviews and tips for enjoying a location. Points are awarded for checking in at designated venues. Users choose to post their check-ins on their accounts on Twitter, Facebook, or both. Users also earn badges by checking in at locations with certain tags, for check-in frequency or for the time of check-in. More than 500,000 local merchants worldwide use the merchant platform for marketing.
You might also like to view...
Urgency, specific application, and size of order are examples of ________ segmentation variables for business markets
A) situational factors B) demographic C) purchasing approaches D) personal characteristics E) operating variables
Describe two ways that marketers can participate in online social networks. What are the challenges and advantages of these approaches?
What will be an ideal response?
Jayden works on the assembly line for a local label soda company. He has been swapping ideas with his coworkers to make the job more efficient. He thinks he has developed a quicker less laborious method, but realizes that his boss and the senior management team do not encourage feedback. Jayden’s creativity has been cut short by not having
a. Supervisory support b. Work group support c. Coordinated support d. Organizational support
A leader should schedule time regularly to clean out papers and record important information.
a. True b. False