According to van Marrewijk, _____________ is largely a matter of _________.
a. Acquisition/money
b. Vertical integration/strategy
c. Culture/horizontal integration
d. Horizontal integration/culture
d. Horizontal integration/culture
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Web-based demonstrations can be an effective way to present when it is:
A) imperative that a customer see a full product demonstration B) important to meet face-to-face C) important to impress the buyer with technology D) necessary to provide factual data and research E) impossible or expensive to present in person
Preparing objectives for the sales demonstration and a plan to reach those objectives is the:
A) product strategy B) customer strategy C) presentation strategy D) relationship strategy E) marketing strategy
Khokho's Coffee House is the first to introduce flavored coffee in the global market. It sells coffee in several different flavors, such as blueberry, cinnamon, and cranberry, based on the popular flavors in each country. Based on this information, Khokho's Coffee House uses__________ to market its products.
Fill in the blanks with correct word.
A strategy in which employees of a service company are hired as contractors to work for a certain number of hours per year for fixed sum of money is called ______.
A. subcontracting B. outsourcing C. annualized hours strategy D. monthly hours strategy