Answer the following statements true (T) or false (F)

1.Double-barreled questions ask two questions simultaneously but allow for only one answer.
2.Generally, it is not necessary to pretest a well-designed questionnaire.
3.A problem with mail surveys is that potential respondents may see them as “junk mail.”
4.Letters or postcards letting potential respondents know that they will be getting a research phone call or questionnaire are unlikely to increase the response rate.
5.The magic words most likely to improve the level of consumer participation in telephone surveys may be “I’m not selling anything.”


1.TRUE
2.FALSE
3.TRUE
4.FALSE
5.TRUE

Communication & Mass Media

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