Mars, Inc., makers of Snickers candy bars launched its You're Not You When You're Hungry promotion campaign. The company's television commercials portrayed regular people disguised as celebrities behaving badly because they were hungry. Along with the commercials, print ads were released featuring inversion illusions showing the difference between someone whose hunger is satisfied and someone whose hunger is clearly not. In addition, the print ads included a coupon for a Snickers candy bar. This type of promotional strategy is referred to as
A. an integrated advertising mix.
B. integrated marketing communications.
C. an integrated promotion mix.
D. integrated promotion communications.
E. an integrated marketing concept.
Answer: B
You might also like to view...
The expense recognition principle permits the use of the direct write-off method of accounting for uncollectible accounts when bad debts are very large in relation to a company's other financial statement items such as sales and net income.
Answer the following statement true (T) or false (F)
All staff members must attend one ____ training on diversity and inclusion
A) day's B) days' C) days
An oil well cost $1,832,500 and is calculated to hold 160,000 barrels of oil
There is no residual value. Which journal entry is needed to record the expense for the extraction of 37,000 barrels of oil during the year? All 37,000 barrels were sold ding the year. (Round any intermediate calculations to the nearest cent, and your final answer to the nearest dollar.) A) Cost of Goods Sold - Oil 423,650 Accumulated Depletion - Oil 423,650 B) Depletion Expense - Oil 423,650 Oil Revenue 423,650 C) Depletion Expense - Oil 423,650 Accumulated Depletion - Oil 423,650 D) Oil Reserve Inventory 423,650 Accumulated Depletion - Oil 423,650
One of the sales managers at BidSystems was injured while playing softball with colleagues after work. Which of the following is true under OSHA?
A. If the sales manager lost consciousness, the case must be recorded. B. If the sales manager will spend days away from work, the case must be recorded. C. The case is not to be recorded. D. If the sales manager requires medical treatment beyond first aid, the case must be recorded.