Marketers must take steps to make sure that the pricing objectives they set are consistent with the organization's ____ objectives and ____ objectives.

A. advertising; marketing
B. overall; marketing
C. marketing; promotional
D. overall; promotional
E. overall; revenue


Answer: B

Business

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Studies exploring nurses' perceptions about using PDAs in their daily patient practice found initial resistance, with some nurses concerned about the cost and short technological life cycle of these devices. As part of the __________ stage of change, the nurses' managers try to instill in them the motivation to change, encouraging them to let go of attitudes and behaviors that are resistant to innovation.

A. unfreezing B. freezing C. change D. refreezing E. thawing

Business

In a statement of cash flows (indirect method), depreciation is treated as an adjustment to reported net income because depreciation

a. is an inflow of cash to a reserve account for asset replacement. b. reduces the reported net income and involves an inflow of cash. c. reduces the reported net income but does not involve an outflow of cash. d. usually represents a significant portion of operating expenses.

Business

Individuals can deduct from active or portfolio income losses of up to $25,000 from real estate rental activities in which they actively participate.

Answer the following statement true (T) or false (F)

Business

Which of the following is not true regarding free cash flows (FCFs)

a. Investors can estimate the intrinsic value of a firm by discounting forecasted FCFs. b. Spending FCFs will not affect the firm’s ability to generate more. c. FCFs can be obtained directly from the Statement of Cash Flows. d. Unlike Cash From Operating Activities, FCFs do not include interest expense.

Business