Ira can be categorized under the late majority customer segment. Which of the following behaviors is he most likely to exhibit?
A. He will buy beta versions of new products and technology.
B. He will prefer to buy from well-established brands rather than unknown new ventures.
C. He will not rely on endorsements by the early majority or early adopters.
D. He will be confident in her ability to master any new technology.
Answer: B
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