Ending Work-in-Process for Lee's Carpentry was $64,000 for January. Direct labor and direct materials together for the month were $39,000. Direct labor was twice as much as direct materials. The overhead rate is 70% of direct labor. No jobs were finished during the month. What was beginning Work-in-Process?
A) $6,800
B) $25,000
C) $4,250
D) $15,250
E) $0
A
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John Deere does very little promoting of its lawn mowers and garden tractors to final consumers
Instead, John Deere's sales force works with Lowe's, Home Depot, independent dealers, and other channel members, who in turn sell John Deere products to final consumers. According to this information, which of the following promotion mix strategies is being used by John Deere? A) public relations strategy B) direct marketing strategy C) push strategy D) blitz strategy E) pull strategy
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Answer the following statement true (T) or false (F)
If a project's profitability index is less than one, then the project should be rejected
Indicate whether the statement is true or false
Why are principles of operant conditioning useful in the development of promotional strategies?
A. They explain how the pairing of a neutral stimulus with a positive stimulus can produce an immediate desired response. B. They explain why coupons and samples are unlikely to have any desirable effect on consumer behavior. C. They show that experiences with products provide reinforcements that affect future purchase behaviors. D. They explain the cognitive processes that mediate a consumer's response to advertising. E. They explain consumer behavior in both high- and low-involvement situations.