Which one of the following is an example of shared media?
a. Facebook
b. NBC news
c. The New York Times
d. Marie Claire magazine
a. Facebook
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The puffery technique of making no claim but instead implying a claim from the visual which leads viewers to associate the product with something positive is:
a. pseudo-survey b. pseudo-claim c. irrelevant comparison d. juxtaposition
As speaker, what is one thing to avoid during the question-and-answer session following the presentation?
a. deflecting a question you would prefer not to answer b. letting one person dominate and holda private dialogue c. thanking the questioner d. trying to continue persuading or making your point
Speaking in a manner intended to confuse your audience is
A. always unethical. B. immoral but not unethical. C. ethical so long as you do not actually lie. D. considered fabricating evidence and is never ethical.
A group of people who are part of an overall society but also distinct from the overall society in that they hold values, understandings, and practices that are not shared by people outside the group is called a __________. [p. 57, II]
a. social community b. cultural identity c. isolated culture d. native culture e. community theatre