Meek's Hunting Emporium is a retail store that sells equipment required for hunting
It has established an advertising plan that allows it to advertise every day prior to the opening of quail, deer, and turkey hunting seasons on four local radio stations, as well as in the local newspapers. This is an example of:
a. message execution.
b. a media profile.
c. audience selectivity.
d. a media schedule.
ANSWER: d
This is an example of a media schedule. A media schedule designates the medium or media to be used, the specific vehicles, and the insertion dates of the advertising. It is used by marketers to schedule their ads after choosing the media for their advertising campaign.
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