When would a sales price variance be listed as unfavorable?
A. When the actual sales price is equal to the standard sales price.
B. When the actual sales volume is less than the budgeted sales volume.
C. When the actual sales price is greater than the standard sales price.
D. When the actual sales price is less than the standard sales price.
Answer: D
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The nation's poor areas have 30 percent fewer supermarkets than do affluent areas. As a result, many low-income consumers find themselves ________
A) buying due to high-pressure methods B) in food deserts C) redlining D) being influenced by heavy advertising and promotion E) influenced by predatory pricing tactics
Knowing what the future must be, creative businesses look backward to the present and determine what must be done to arrive at that future. This process is known as:
A. forecasting. B. forward integration. C. backcasting. D. backward integration.
A high value for the times interest earned ratio means that a company is a lower risk borrower.
Answer the following statement true (T) or false (F)
Which of the following statements is true of the AIDA model?
a. It explains why public relations is the most important element in a promotional mix. b. It explains how all promotions influence purchase decisions. c. It discusses how consumers respond to marketing messages. d. It talks about marketing activities other than advertising, personal selling, and public relations.