Aztic Inc., a manufacturer of sports goods, plans to expand its operations to a new country. As part of this expansion, it determines whether the population of the country is primarily rural or urban

In this case, Aztic Inc. is assessing the _____ of the country.
a. political structure

b. natural resources

c. legal environment

d. demographic makeup


ANSWER: d

Aztic Inc. is assessing the country's demographic makeup. Marketers need to know whether the population of a country is mostly urban or rural, because marketers may not have easy access to rural consumers. Another key demographic consideration is age.

Business

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