Which of the following is a drawback for a retailer offering national brands?
A. Retailers have to discount some national brands in order to attract customers to their stores because customers compare prices for these brands across stores.
B. Retailers have to work to market national brands to make them better known and desired by customers.
C. Retailers view national brands as a threat to private-label brands.
D. Significant investment is needed to develop relationships with national brands' vendors.
E. Many customers will only patronize retailers that sell particular national brands.
Answer: A
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