Brand awareness, brand equity, and brand loyalty are easier to develop when consumers are already familiar with the music used in an advertisement than when a new song, music, or jingle is written

Indicate whether the statement is true or false


TRUE

Business

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Which of the following is not a cash outflow from an operating activity?

a. a withdrawal by the owners; b. a payment for the acquisition of inventory; c. a tax payment to the government; d. a payment for interest on a loan; e. the payment of wages.

Business

Which of the following is an appropriate computation for return on investment?

a. Sales divided by total assets b. Net income divided by total assets c. Net income divided by sales d. Sales divided by stockholders' equity

Business

The Pareto principle states that ______ of the reasons for out-of-control performance cause ______ of the quality problems.

a. 30%; 70% b. 20%; 80% c. 15%; 85% d. 50%; 50%

Business

Consensus comes about when

A) every member agrees completely on the decision. B) group members generally accept a decision and then give it their support. C) group conformity reaches a peak. D) group members practice individual decision making.

Business