Steg and Vlek (2009) delineate four steps to take in the process of promoting pro-environment behavior change and inducing pro-environment behavior. Describe these steps.
What will be an ideal response?
Ans: First, choose a specific behavior to be changed that will improve the quality of the environment. Second, examine the primary factors underlying his behavior. Third, design and apply an intervention to change the behavior so as to reduce its environmental impact. Fourth, rigorously evaluate the effects of the intervention on the behavior and also on the quality of environmental and human life. Often, the beginning point of this process is to select a particular group for the intervention, as opposed to changing the behavior of “everyone.”
Cognitive Domain: Comprehension
Answer Location: Strategies for Inducing Pro-Environment Behavior
Difficulty Level: Medium
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