Which of the Four Ps in the marketing mix is most directly related to the publicity for a B2B campaign?
A. Promotion
B. Place
C. Product
D. Price
Answer: A
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The first step in initiating competitive marketing strategies is to ________
A) balance customer and competitor orientations B) design broad competitive marketing strategies C) assess long-term organizational objectives D) conduct competitor analysis E) conduct transaction analysis
An attitude is ________
A) an internal state that drives us to satisfy needs B) the process by which people select, organize, and interpret information from the outside world C) a change in behavior caused by information or experience D) a lasting evaluation of a person, object, or issue E) the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment
Which of the following underlying assumptions for the conceptual framework is the reason the dollar is used in the preparation of financial statements?
A) Economic entity B) Continuity C) Time period D) Monetary unit
Global television means that ___________.
a. Everyone is exposed to the same version of the news b. Different version of the same story will be reflective of the fact that it is reproduced by broadcasters with different values c. Local television content will disappear d. All of the above