Which of the following questions is NOT useful for evaluating a company's values statement?
A. Does it set standards of excellence and reflect high ideals?
B. Does it express the company's distinctiveness, its view of the world?
C. Is it tough, serving as the foundation on which difficult company decisions can be made?
D. Will it be unchanging, as valid 100 years from now as it is today?
E. Would you wish the organization to continue to hold these values, even if at some point they become a competitive disadvantage?
A. Does it set standards of excellence and reflect high ideals?
A values statement describes what the organization stands for, its core priorities, the values its employees embody, and what its products contribute to the world. "Does it set standards of excellence and reflect high ideals?" is a question for evaluating a vision statement, not a values statement.
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