Which of the following terms refers to the specific standard of measurement used to measure objectives?
a. Sentiment.
b. Viewthrough.
c. Timeline.
d. Context.
e. Metric.
e. Metric.
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________ questions allow respondents to answer in their own words and often reveal more about how people think
A) Open-end B) Dichotomous C) Likert scale D) Multiple choice E) Semantic differential
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Answer the following statement true (T) or false (F)
Most prospects are willing and eager to participate in a presentation held off premises
Indicate whether the statement is true or false
The differences between a basic information Web site and a full-scale, integrated Web selling site are huge
Indicate whether the statement is true or false