How does a McDonald's television ad for a Big Mac meet the three primary objectives of an advertising campaign to inform, persuade and remind?
What will be an ideal response?
The TV commercials for the Big Mac discuss the ingredients (hamburger patties, buns, special sauce, lettuce, cheese, pickles, onions) that make up this sandwich, and the places to purchase this product. The ads discuss the benefits of eating this delicious burger and how it satisfies a consumer's hunger, trying to persuade them to purchase the burger. The promotions remind people who are hungry that this burger is available at many locations near the customer (many of which are open 24/7) and that the product contains an array of tasty ingredients.
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Spending more money on homes and making the home environment pleasurable is a result of which consumer buyer behavior trend?
A) health emphasis B) cocooning C) active, busy lifestyles D) pleasure pursuits
At the beginning of the year, Barrington Manufacturing had the following account balances:
The following additional details are provided for the year:
Record these transactions in the T-accounts and calculate the ending balances for Work-in-Process Inventory, Finished Goods Inventory, and Manufacturing Overhead accounts (unadjusted).
On March 12, Klein Company sold merchandise in the amount of $7,800 to Babson Company, with credit terms of 2/10, n/30. The cost of the items sold is $4,500. Klein uses the perpetual inventory system and the gross method of accounting for sales. Babson pays the invoice on March 17, and takes the appropriate discount. The journal entry that Klein makes on March 17 is:
A.
| Cash | 7,644 | |
| Sales discounts | 156 | |
| Accounts receivable | 7,800 |
B.
| Cash | 7,800 | |
| Accounts receivable | 7,800 |
C.
| Cash | 7,644 | |
| Accounts receivable | 7,644 |
D.
| Cash | 4,410 | |
| Sales discounts | 90 | |
| Accounts receivable | 4,500 |
E.
| Cash | 4,500 | |
| Accounts receivable | 4,500 |
In order to be reported, liabilities must:
A. Sometimes be estimated. B. Be for a specific amount. C. Always have a definite date for payment. D. Be certain. E. Involve an outflow of cash.