How does cultural diversity present a strategic challenge to speakers? How can speakers adapt to culturally diverse audiences? Which approaches do you believe are most likely to work for you?

What will be an ideal response?


- Speakers must address audiences with different beliefs and values, including different values for age versus tradition, the roles of women, and the proper use of language.
- A speaker should use examples from many cultures, refer to his or her own culture in such a way as to emphasize cultural differences as a positive value, or resist culture-specific references altogether.
- Answers about most effective approaches should be fully supported with reasons and examples.

Communication & Mass Media

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1. Homogeneity is important for understanding Japan's culture and communication. 2. Because it is an island country, Japan was little affected by foreign influence until the mid-19th century. 3. Japan's Westernization was criticized by other Asian countries 4. How baseball is played in Japan reflects the Japanese culture. 5. Japan’s culture has been characterized by an inability to adapt imported culture and technology to traditional culture.

Communication & Mass Media

All of the following are characteristics of Spain's Pedro Almodóvar except?

a. is a gifted storyteller b. loves to shock the bourgeoisie c. mocks the stereotypes of Spanish machismo d. employs a matter-of-fact surrealism

Communication & Mass Media

Word-of-mouth has long been the holy grail of marketing

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following best characterizes the definition of a variable?

a. a variable is any concept a researcher wishes to study b. a variable is a logical grouping of attributes c. a variable is something that causes change in an attribute d. a variable is causal relationship

Communication & Mass Media