Which of the following best describes a sponsored conversation?
a. Objective and unbiased.
b. Paid consumer content.
c. Planted by organizations that masquerades as original material an actual consumer posted.
d. The proliferation of untruths and exaggerations.
e. A direct request in a marketing message for a specific behavior.
b. Paid consumer content.
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The formula for calculating gross margin is
A. net sales minus gross sales plus the cost of goods sold. B. gross sales minus the cost of goods sold. C. net sales minus the cost of the goods sold. D. net sales plus the cost of goods sold. E. gross sales plus the cost of goods sold.
A company that uses a CRM system needs to take special precautions to protect which of the following?
A) customer perceptions B) customer value C) customer satisfaction D) customer retention E) customer privacy
Which of the following is not necessary for bailment?
A) Actual delivery of possession B) Personal property C) Duty to return the property to the owner D) B and C E) A and B.
Workers' compensation insurance may be provided through private or __________ insurance.
A. state-funded B. employee-prepaid C. federally-funded D. SNL-funded