Coca-Cola wants its product available everywhere-grocery stores, convenience stores, restaurants, and vending machines. The more exposure the products get, the more they sell. The company is employing a (an) ________ strategy.
A. contractual distribution
B. selective distribution
C. surplus distribution
D. exclusive distribution
E. intensive distribution
Answer: E
You might also like to view...
Which country or region offers direct marketers the advantage of a well-developed mailing list industry?
A) the United States B) Japan C) Western Europe D) Latin America E) South Korea
A foreign-service employee is an expatriate who has transferred to an additional country while working abroad.
Answer the following statement true (T) or false (F)
Which of the following is a drawback of vertical integration?
A. It increases the potential of legal repercussions. B. It increases the difficulty of securing critical supplies. C. It impedes scheduling and planning. D. It impedes investments in special assets.
According to the Boston Consulting Group, which of the following has a small share of a growing market and usually requires a large amount of cash to build market share?
A. Question marks B. Dogs C. Cash cows D. Stars E. First movers