When retailers use the information gathered about their customers' behavior in order to predict consumer trends, forecast demand, or identify consumer interest in products, they do so by applying
A. journey mapping.
B. category management.
C. big data analytics.
D. merchandising techniques.
E. the marketing mix.
Answer: C
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The primary drawback of "traditional" strategic control systems is
A. goals and objectives cannot be measured with a high level of certainty. B. they lack the flexibility needed to adjust to changes in the environment. C. they are only appropriate when the environment is stable and simple. D. they lead to complacency.
Of the four types of opportunities firms can pursue, diversification is the easiest to evaluate and involves the least risk.
Answer the following statement true (T) or false (F)
Scranton Shipyards has $8.0 million in total invested operating capital, and its WACC is 10%. Scranton has the following income statement: Sales$10.0 millionOperating costs6.0 millionOperating income (EBIT)$ 4.0 millionInterest expense2.0 millionEarnings before taxes (EBT)$ 2.0 millionTaxes (40%)0.8 millionNet income$ 1.2 millionWhat is Scranton's EVA? Answer options are provided in whole dollar.
A. $1,840,000 B. $2,000,000 C. $1,600,000 D. $1,520,000 E. $1,440,000
Barry buys a car from a dealer, which is sold to him "as is." If the next day, the engine blows up, Barry can sue the dealer for breach of the implied warranty for fitness
Indicate whether the statement is true or false