In her persuasive speech, Tiphanisays the following:

"So, by using these simple steps, you will save time, money, and energy." What form of persuasive appeal is this?
a. an appeal to self-esteem needs
b. a negative or guilt-based appeal
c. using cognitive dissonance
d. an appeal to positive motivation


d

Communication & Mass Media

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Customer satisfaction has always been considered important because of the power of

A) the media. B) news releases and brochures. C) the continual stream of new products. D) "word of mouth" advertising. E) government crackdowns.

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Crying or yelling in order to stop an argument from proceeding is an example of what type

of conflict management strategy? a. silencers b. gunnysacking c. aggressiveness d. assertiveness e. none of the above

Communication & Mass Media

Which of the following is NOT a general purpose for a speech?

A. speech to inform B. speech to persuade C. speech to entertain D. speech to coerce

Communication & Mass Media

When we attribute a person?s behavior to external causes, we are attributing the person?s

behavior to her or his personality. Indicate whether the statement is true or false

Communication & Mass Media